Your business has a way of doing things. You've never actually seen it.
Every business has its own way of deciding, executing, and holding up under pressure — what it's naturally good at, and where it quietly struggles. That's its DNA. Seeing it is just the first step.
Get My Business Pulse Report — Free Want the thinking behind this? Read “Before WHY, There Is WHO.”The Cost of Not Knowing
Not knowing costs you in three places. Each one shows you exactly where to start.
You don't know how your company really works
Your Business DNAThe same problems keep repeating — and no one knows why.
- The same department gets rebuilt again and again, same result.
- The same issue comes up in every leadership meeting, and never gets solved.
- Your plan is right. Execution still breaks in the same place.
Where to start: Business Pulse Report, then the Business DNA Report — both explained just ahead.
You don't know how you, the founder, are wired
Your Founder DNAYou keep working in ways you were never built for — and paying for it.
- You're burning out doing work you were never meant to do.
- Some of your own decisions work against your natural strengths.
- You don't know where you need support, so you never ask for it.
Where to start: Founder DNA & Alignment Report — explained just ahead.
You don't know if the right people are in the right roles
How well people fit togetherWrong hires and quiet friction, over and over.
- A bad hire costs you far more than the salary — in time, in team morale, in the slot they were occupying.
- Your best people disengage because they're managed the same way as everyone else.
- Friction between managers and teams never gets named, let alone fixed.
Where to start: Organizational Alignment — explained just ahead.
Three blind spots. Three parts of your DNA. We call the work of closing all three Alignment Intelligence — and it's what PlanetsHR does, one step at a time. Here's why it takes more than one report to do it.
Why This Is a Journey,
Not a Report
Think about learning to drive. At first you don't even notice what you're doing wrong. Then you know — but knowing doesn't fix it. You practice, on purpose, until one day it just happens without thinking.
Your business works the same way. You can't fix what you can't see, and seeing it is only the first step. That's why this takes four steps, not one report.
Here's the one idea it all starts from.
What PlanetsHR Is
One idea. Every part of your business it touches.
Planets IX helps you understand people — starting with your business, then you as the founder, then your whole team. We call this human intelligence.
Organisation WHO — noun
Another name for your Business DNA. It's simply how your company makes decisions, gets work done, and holds up when things get tough — no matter what your strategy says on paper.
It starts with a simple check of your Organisation WHO. From there, PlanetsHR goes further — into how you fit as founder, then into your whole team.
Here's how that plays out, one step at a time.
The Journey
Business Pulse Report
You don't know what you don't know. “I see something I wasn't seeing.”Five minutes. Just your company's basic details — no surveys, no self-rating, no interviews.
- What's working in your business right now
- What's under strain, before it becomes a crisis
- What's easy to miss when you're inside it every day
It's a quick read — but it tends to stay with you.
Business DNA Report
Now you know what you didn't know. “I understand my business differently now.”Across eight areas of your business, this lays out the full picture.
- What your company is naturally good at
- Where it's fragile under pressure
- The pattern it keeps repeating without anyone noticing
Not a quick read. A reference you'll come back to.
DNA describes nature. It doesn't dictate destiny.
Founder DNA & Alignment Report
Now you know what to do about it. “I understand myself in relation to my business.”This one's about you, not the business.
- Your natural strengths, and where you struggle
- How you make decisions when the stakes are real
- Where you and the business move together without effort
- Where you're quietly holding things up without realising it
A great founder doesn't need to be naturally great at everything their business needs — you just need to know where those places are.
(We call these four patterns alignment, complementarity, gaps, and friction.)
Organizational Alignment
Now it just happens, on its own. “I understand how we all fit together.”This isn't a report anymore — it's the system your company runs on.
- Every person mapped for their own Human WHO
- How well it lines up with the Organisation WHO — and with each other
- Every hire, promotion, and team decision backed by real understanding, not a gut feeling and a resume
HR systems help you manage people data. PlanetsHR helps you understand people alignment.
Curious where your business stands?
Get My Business Pulse Report — FreeWho This Is For
Not sure which of these is your starting point? Here's a shortcut.
Whichever one sounds like you — here's what we promise it isn't.
What This Is
(and Isn't)
Built for clarity, not prediction.
PlanetsHR is not a personality test. It doesn't tell your future, put you in a box, or make decisions for you — your own judgement and leadership still matter most. Think of it like a check-up, not a diagnosis: we're not doctors, and we're not telling you what's "wrong" with your business.
We simply show you the pattern that's already there — using fixed facts, not opinions, surveys, or guesswork — so you can act on purpose instead of by instinct. Nobody's future is fixed. We're just showing you what's true today.
Still have questions? Here are the ones we hear most.
Frequently Asked Questions
What is Planets IX?
Planets IX is the company behind PlanetsHR — a human intelligence company. We help you understand your business, yourself as a founder, and your team, then show you how well they all fit together. We call that Alignment Intelligence.
How is this different from MBTI or DISC?
Tools like MBTI or DISC ask you to describe yourself — and your answers can change depending on your mood or the day. PlanetsHR doesn't ask you anything. It looks at how your company actually works, and separately, how you and your team are naturally wired. Different question, different answer.
What is this based on?
PlanetsHR is built on fixed facts — like when your company was formed, or a person's date and place of birth — not opinions, surveys, or self-ratings. We run these through our own framework, called Energy Codes, to find the patterns you see in your reports. To be upfront: this framework draws on centuries-old, time-based systems used to study patterns in people and organisations. We don't use it to predict your future or tell fortunes — we use it to understand patterns: how you naturally work, and how well you fit with your business.
Is this safe to use for HR and leadership decisions?
Yes. We don't predict outcomes or tell you what will happen — we simply show you patterns, so you can make better, more informed decisions.
What happens after the Business Pulse Report?
If you want to go deeper, the Business DNA Report and the Founder DNA & Alignment Report take you further. And when you're ready to bring your whole team in, Organizational Alignment becomes the system your company runs on.
See your business's first mirror.
The Business Pulse Report is where it all begins — a simple, one-time check of how your company actually decides, works, and holds up under pressure.
Get My Business Pulse Report — Free Want the thinking behind this first? Read “Before WHY, There Is WHO.”